Alf Nucifora

Clients, here's an all-encompassing guide to nurturing a solid, long-term relationship with your agency that can be a key factor in the success of your business. Much like a marriage, the relationship that develops between you and your agency will be dictated to a great extent by the chemistry that develops between both parties. Is your ad agency equipped to grow and expand with your business? How can you be assured your agency will react quickly to your needs? Alf Nucifora provides a road map that you will refer to time and again, offering proven programs and thought-provoking tips to help get the most from your agency. Presented by a seasoned ad professional who has worked on both the agency and client sides, and has the scars to prove it.