Amanda Brinkman

Audience: Corporate (company-wide) and Marketing Departments

Modeled after her acclaimed TED Talk, Amanda loves to challenge whether “brand purpose” is just a buzzword? What does “doing good” really mean, in an era when social responsibility is table stakes, and every company talks about its triple- bottom line?

Truly innovative companies are no longer standing by as their corporate foundations cut checks to charities. They’re taking action. Not “volunteer for a day” action. Not “tug at the heart strings TV commercial” action. Action action.

Amanda Brinkman believes we’re on the precipice of a systemic, fundamental reimagining of what it means to do be a corporate citizen in the modern age. She’ll showcase a few bold companies that are abandoning “campaigns” in favor of creating cultural movements. Companies that are instigating real, sustainable change. Companies that are using their for-profit operations to better the world around them, while bolstering their bottom line in the process.

Amanda also has first-hand experience in bringing programs like this to life. She has transformed massive U.S. brands from the inside out by zeroing in on their true brand purpose – and putting that purpose into meaningful action. She’ll show how she took a century-old company that was known as a check maker and started a “Small Business Revolution” – ultimately creating an Emmy-nominated series featured on HULU that not only transformed the company’s brand - but had a ripple effect in entire communities across the country.

Most importantly, she’ll share simple steps for how companies can move beyond philanthropy and marketing messaging to create real, meaningful (and profitable) change too.

There are two audiences Amanda customizes this topic for:

• Corporate Audience (company-wide audience with multiple disciplines, focused on the “why” to pursue the creation of programs like this)

• Marketing Organizations and Departments (case study and ROI-building focused, the “how” to sell in and execute programs like this)