Andrew Bringuel II

"Wow, you're an FBI profiler? Are you profiling me? It's a pretty common question from people I meet, and my answer is always the same, "No more than you are profiling me." Most people assess another person within 2 seconds, which is often a lasting impression. This lecture takes the principles and concepts used at the Behavioral Science Unit and explains the art of the process of influencing or swaying someone.

Whether you want to improve sales, leadership, or a relationship, knowing the stages and distinctions of influence and sway is important. In this lecture, as a retired FBI Agent "profiler" from the Behavioral Science Unit, I discuss pre-suasion through marketing, persuasion through sales, and post-suasion through customer service. I will explain how the same techniques I used as an FBI Agent to successfully develop, cultivate, and lead a confidential source are also used in building rapport, trust, and predictability of behavior with clients, customers, employees, and bosses. I will explain the importance of influence and sway and how they require understanding human behavior, whether you have to identify what your customer craves or your boss expects.

Attendee Results:

• Learn the differences between pre-suasion through, persuasion, and post-suasion from an evidence-based approach from the use of psycho-dynamic modeling and rapport building before a solicitation to the use of active listening and 'liking' techniques at the point of sale, to empathy and incentives post sale the student will be more aware and conscious of the behavioral "profiling" techniques they use every day.

• Learn the broad application this lecture has to sales, management, and even their personal lives as the speaker makes complicated theories easy to understand through humor, anecdotes, and real-world examples.