In this talk, Arkadi Kuhlmann provides a roadmap to the new culture-driven business world. The traditional model of top-down corporate leadership is obsolete. In an interconnected and ever-changing marketplace, business creativity is now the driving force behind bottom-line success. Only by creating a unique business culture, says Kuhlmann, can you spur innovation and inspire leadership in everyone from C-level to entry level. How can you exploit the power of disruptive ideas? What are the true catalysts for creating leaders from within? How can you create--and most importantly, maintain--a unique business culture that attracts both customers and talent alike? Drawing from his experiences at ING Direct, Kuhlmann's message can help business people of all experience levels--from CEO's to start-up entrepreneurs--create their own culture to drive leadership, increase employee satisfaction and achieve business success.
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