Arun Shastri

Salespeople are entrusted with a company’s most valuable asset: its relationships with its customers. To buyers, the salesperson is the company. And as a sales manager, or any leader of a sales organization, you are also the face of the company, to both your sales team and customers. You connect the business to those it serves, bridging the gap between strategy and execution. Effective sales management directly supports revenue generation, customer satisfaction, and overall business success. Companies are always looking for ways to elevate the impact of their salespeople while reducing costs. Arun Shastri, co-author of "HBR Sales Management Handbook" has 30 years of experience consulting with Fortune 100 organizations on Sales.