Brian Wansink

Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.