Do you price from fear or from confidence? Do you price to win business or do you price not to lose? Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fear-based pricing.
The biggest obstacle to pricing success isn’t competition, customers, insufficient business knowledge, lack of strategy, or lack of sophisticated cost and pricing analysis. It’s a set of self-limiting beliefs, habits, and behaviors that sabotage pricing success.
In this fast-paced, engaging presentation, Casey will demystify the real causes of underpricing to launch you onto a path to improve pricing and dramatically increase profits.

Fearless Pricing Ignite Your Team, Own Your Value, and Command What You Deserve
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