Charles P. Garcia

Integrate diversity into your corporate culture and enjoy increased profits, improved market share and higher shareholder value.

Charles Garcia is a strong supporter of diversity in business. In fact, in 2003 he directed that his company, Sterling Financial, join the “Fortune 500” brief of leading American businesses supporting the University of Michigan in its quest to attain a diverse student body. Garcia believes that diversity in education translates into diversity in Corporate America—and that embracing diversity is not just a way to remain competitive in our changing world but can give you the competitive edge in seeking out new customers and increasing revenues.

The rapid globalization of business and our own changing demographics will have a profound effect on America’s corporations. Those who embrace diversity with a strategic approach and an eye on economic benefits and return—as opposed to a socially mandated, “feel good,” unquantifiable way—will be able to compete more effectively in the future.

Companies must take a holistic approach to diversity, one that incorporates employee recruitment, supplier/affiliate relationships, marketing, community involvement and more.