“"Charlotte Beers did an excellent job of making her remarks relevant to our association and even presented well-thought suggestions as to how to counter the challenges we currently face. She was very well-received. In the words of one of our attendees, 'Thank you for selecting such an interesting, savvy, well-spoken woman to give the keynote this year!'" Melissa Ruff, Direct Marketing Association”
Studies have shown a shocking evolution in working women. A huge number are paralyzed mid-career, unable to make significant inroads into leadership positions. Traditional management intervention is often ineffective. Charlotte Beers, the legendary advertising exec and former chairman of both J. Walter Thompson and Ogilvy & Mather, leads a dynamic session filled with strategies that will give women the insight and vision to break into the leadership circle. With gathered lessons from her workshops and personal anecdotes from her own successful career, Beers reveals shortcuts that help women assess not only what they have to offer, but also the steps to successfully present their unique qualities.
Charlotte was named “the most powerful woman in advertising” and was called “the queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed.

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