Chris Trimble

“Genius is one percent inspiration, ninety-nine percent perspiration.” Thomas Edison said it over a century ago. No one listened. When companies launch innovation initiatives, they typically allot almost all of their time and energy on that initial one percent – the thrilling hunt for the breakthrough idea. But the much ballyhooed burst of inspiration is merely a starting point. The real innovation challenge lies beyond the idea, says Chris Trimble. Businesses are not designed for innovation; they’re designed for ongoing operations. And there are deep, fundamental conflicts between the two. Drawing on examples from many industries and tackling the most noxious innovation myths, Trimble shows how to move innovations forward while simultaneously sustaining excellence in ongoing operations.