Clay Shirky

A harbinger of how the media world is contending with the power of digital manipulation and collaboration may well be seen in the esoteric world of anime, the Japanese animated movies with hardcore fans in the US and Europe. Viewers now translate, sub-title and annotate these films for Western audiences, and curiously: the writers arent paid, no one asked them to do it, and they dont belong to any organization. Clay paints a picture of a future disintermediated media business, where people provision, adapt and reuse the product for themselves. These dislocations will reverberate and reshape the business for many years to come, he contends, with one certainty: the efforts of the entertainment industry to make it harder to find and use its products perversely motivate the digital denizens to upturn these barriers and create out-of-system alternatives.