Dave Anthony

How to innovate fearlessly and capture a mass market audience

You have an idea and you have a vision. Great! But you are left scratching your head – how can you truly stand out in the relentless crowd of competition? What is the right path so that your brainchild will ultimately lead to consumers shelling out cold hard cash?

Perhaps you have an actual product, successful but showing signs of fatigue. Competitors are nipping at your heels. Growth is stagnant. Your consumers are vulnerable. Your stakeholders are looking at YOU to turn things around – they demand that elusive adage “the same – but different”.

But that’s not all – time is the fire in which you burn! You need more than just an idea and a plan to execute. Your concept works today – but it will take time, sometimes years, to make your dream a reality. As such your target is fluid, the goalposts shifting as the sands of time pass. What if when you come to market the world has moved on, or worse still, you were beaten to it?

You will learn from real world examples of the speaker’s experience creating the ten billion dollar “Call of Duty: Black Ops” franchise. You will acquire tools, strategies and techniques to facilitate success on a global scale. You will conclude that with the right guidance you don’t need to fear new ideas – only the old ones.