David Butler
About David Butler
Speech topics
Disruptive Innovation: How Can Any Company Learn How to Innovate Like a "Tech" Company?
In today’s world, “game-changing” products, technologies, and business models tend to come from startups or “tech” companies like Google, Apple, or Amazon. Big, established “non-tech” companies are very challenged when it comes to disruptive innovation. But they don’t have to be. In his talk, David Butler shares a repeatable and scalable model one of the world’s largest “non-tech” companies is using to create new solutions for some of its “billion-dollar” challenges. This keynote is a must-hear for executives inside large, established companies desiring to unleash exponential growth through disruptive innovation.
· What is disruptive innovation and how does it differ from incremental innovation (in plain language that everyone can understand)?
· How are startups attacking every industry and what can big, established companies learn from Kodak in avoiding their own “Kodak Moment?”
· How do tech companies like Google, Apple, and Amazon almost effortlessly enter entirely new categories and industries?
· How can non-tech companies begin to leverage their assets (relationships, resources, and reach) in new ways to drive massive, sustainable growth?
Speaking videos
Media coverage
Coke’s David Butler on building a program for ‘exponential growth’
Our latest Innovation Leader Live call featured David Butler, VP of Innovation and Entrepreneurship at the Coca-Cola Company. Butler is the co-author of a book being published this month, “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too).”He talked about:
Coca-Cola’s Innovation Guru Will Talk Startup Agility at R3 Gala
Butler has been named a “Master of Design” by Fast Company and a part of Fortune’s 2013 “Executive Fantasy League.” He will be speaking at NBIF’s R3 Gala tomorrow, which celebrates the work of three of the province’s top applied researchers.
How David Butler solved Coca-Cola’s design problem
As The Coca-Cola Company’s VP of Innovation, David talks about how he uses design thinking to create the systems, processes and relationships necessary for Coca-Cola to produce as much value as possible, through innovation and entrepreneurship.
Books by David Butler
“Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)” (2015)
At a glanceDavid Butler
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