David Goldwich

Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top sales leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead to conclusions; stories tap emotions and lead to action. Stories move people.

There are three stories that all leaders and top sales professionals must tell. The story we’re most familiar with is actually your third story—your pitch.

You have to earn the right to pitch. You can do that with your second story: your positioning story. This story helps you establish credibility, build trust, and position yourself the way you wish to be perceived.

But the first story is the most critical of all—it’s the one you tell yourself— your inner story. It shapes your mindset and determines that all-important confidence level.

This talk is designed for leaders and sales and business development professionals, who have special needs for stories that can build credibility and trust, introduce their company and product, and generate the confidence they need to surpass their targets.