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David Rogers - Professor at Columbia Business School and Author of The Digital Transformation Playbook

David Rogers

LocationTravels from New York, NY, USA
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About David Rogers

Jonas Kjellberg
Saj-Nicole Joni
Sharon Gai
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Which Half of My Digital Is Working?

Amidst a slew of data from new digital tools, even successful marketers find it hard to know "which half of my marketing is working?" or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal ROI solution, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.

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Books by David Rogers

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age - Book by David Rogers

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age” (2011)

Handbook on Brand and Experience Management - Book by David Rogers

Handbook on Brand and Experience Management” (2009)

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