Dawn Hudson

Every company wants the best product possible, but in the food service industry, products are made up of flavors and consumers each have their own palette. Dawn Hudson tackles the issue of how to reconcile the issue of product superiority (creating a product that tastes the ‘best’) when taste is a highly individualistic experience. She believes the answer lies in marketing. Most consumers buy food and drink based on a combination of taste, marketing, and emotional connections to a brand’s personality rather than taste alone. Hudson shows her audience how to create a strategy around taste that is consistent with brand value and allows a product to grow.