Eric Weaver

Synopsis: What if your food could talk? Tell you where it came from, and where it’s been? Who had access? If it had been tampered with? If it spoiled? If it contained banned contents? In this 20-minute talk, Xerox VP of Customer Experience Eric Weaver will talk about Xerox’s foray into the world of products, provenance and public ledgers – and share our vision for integrating smart packaging with blockchain and augmented reality technologies. Weaver will share how Xerox has sorted through the various flavors of blockchain to find technologies that enable consumers to engage with products in completely new ways, and with full transparency into their provenance.

Can packaging become digital and inform the world where it’s been – and what are the implications for the consumer? Attendees will walk away with a better understanding of how to build trust via CX, some use cases for innovative engagement technologies, and how one brand worked to sort the blockchain wheat from the chaff.

Presentation Length: :30 (:25 + :5 Q&A), or :50 (:40 + :10 Q&A)

Audience: CMOs, COOs, CIOs, VPs and Directors of Marketing and Customer Experience