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Franck Ardourel - Marketing Executive; Professor at Santa Clara University & Author

Franck Ardourel

LocationTravels from San Francisco, CA, USA
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$10,000 - $20,000
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About Franck Ardourel

Zack Kass
Eric Boles
Daymond John
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Customer Experience in the Digital Age: Harnessing CX for Competitive Advantage

Mastering Customer Experience (CX) has become a cornerstone for business success in today's fast-paced, technology-driven marketplace. This thought-provoking presentation explores how organizations can drive growth by leveraging the total experience framework (TX), encompassing Customer Experience (CX), Employee Experience (EX), User Experience (UX), and Multi-Experience (MX). Franck Ardourel offers insights into the latest advancements in AI, MarTech, and AdTech, and how these technologies can enhance CX by delivering personalized, omnichannel experiences. Leaders will learn how to break free from legacy systems and integrate advanced data-driven approaches that put the customer at the heart of their business strategy.

Attendee Results:

  • Discover the role of first-party data and AI in shaping personalized customer journeys.
  • Understand how to evaluate and optimize CX across various touchpoints for better ROI.
  • Gain actionable insights into adopting a mobility-focused CX operating model to meet evolving customer demands.
  • Learn how to develop and implement a successful CX strategy that unifies customer interactions across channels, platforms, and devices.

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Books by Franck Ardourel

Elevate Customer Experience: Your Blueprint For CX Excellence - Book by Franck Ardourel

Elevate Customer Experience: Your Blueprint For CX Excellence” (2024)

Embark on a transformative marketing journey as you dive into Elevate Customer Experience: Your Blueprint for CX Excellence. In this book, you are given the keys to crafting and delivering unparalleled Customer Experiences – but what awaits you on the other side? Imagine a business landscape where customer delight is not just a metric but a genuine connection. Visualize a business world where every customer-brand interaction leaves a positive imprint, creating not just customers but loyal advocates. This is the destination that awaits those who implement the proven customer-centric principles outlined in this blueprint. By mastering the art of Customer Experience (CX) Excellence, you enhance customer satisfaction, supercharge your brand, foster unwavering loyalty and advocacy, and ignite a ripple effect of positive word-of-mouth. Your organization becomes synonymous with unparalleled service, thereby setting the industry's gold standards. As you close the last chapter, envision a future where every customer touchpoint is an opportunity for delight, where your brand is celebrated not only for its products or services but also for the exceptional experience it delivers. Your dedication to CX Excellence leads to success and a legacy of satisfied customers who return repeatedly. Each interaction reinforces your reputation as a pinnacle of service. Are you ready to elevate your customer experience and the very essence of your brand? The journey awaits. Turn the page and begin the adventure toward lasting CX Excellence.

Personalization First, or You Will Be Last: The Future State of Marketing - Book by Franck Ardourel

Personalization First, or You Will Be Last: The Future State of Marketing” (2020)

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