Ioannis Ioannou

Despite several recent drawbacks, a healthier financial system in close collaboration with global companies that effectively integrate social and environmental issues into their strategy and business model might be the only means to propel us towards a sustainable future; towards a planet that can sustain human development and a broader ecosystem that is not at risk of extinction.

In the race to conform to the latest sustainability trend, companies are losing sight of the bigger picture. They need to redefine their strategies to cope with the new realities

Greenwash has become a byword for the worst kind of sustainability strategy – all talk and no action. But have we thrown the baby out with the green bathwater? There may be some commercial value in talking up your sustainability plans, as long as the real action follows, argues Ioannis Ioannou.

Doctor Ioannis Ioannou is Assistant Professor of Strategy and Entrepreneurship at London Business School, specialising in sustainability and corporate social responsibility. Tim Cooper interviewed him on behalf of the Accenture Institute for High Performance (AIHP) as part of a new research project on business agility—in particular, the way in which businesses can enhance their agility through the way they engage with stakeholders outside the boundaries of the firm.

Robert Eccles et George Serafeim, professeurs à Harvard, et Ioannis Ioannou, professeur à la London Business School, ont étudié l'impact organisationnel des politiques de responsabilité sociale.