Jamie Anderson

What do Lady Gaga, Steve Jobs and Mahatma Gandhi have in common? In this talk, Professor Jamie Anderson suggests that there can be no leaders without followers in any societal domain, and discusses the behaviors that inspire loyalty, commitment and unity of purpose amongst employees, customers and fans. Central to his presentation is a provocative comparison of the remarkably similar followership approaches pursued by Mahatma Gandhi, the pre-eminent political and ideological leader of India, Steve Jobs of Apple, and the contemporary pop-singer icon Lady Gaga.