Jason Mudd

Public relations is the best way to build a strong brand and a great reputation. But here’s the problem: Most people don’t know what PR is. And when they do PR, they often do it wrong.

This program is for:

• Organizations looking to earn higher frequency and higher quality news coverage for their company.
• Companies looking to streamline their PR practices to focus on what works most efficiently and effectively.
• Companies whose current media relations efforts have yielded limited results.

The audience will leave with:

• A better public relations strategy and messaging
• Case studies in best practices of public relations from brands like Starbucks, Target, and Tesla
• Tips for building goodwill with your critical audiences so they know, like, and trust your brand.
• How to identify the 10 elements of news to find and tell the newsworthy story within your organization.

DID YOU KNOW? For every 100 story ideas a journalist gets pitched, they accept, write and get published just ONE! Newsrooms are madhouses of activity, often employing assignment editors who daily screen dozens of pitches that never even make it a journalist’s desk. So how does a PR professional get past the screeners and the competition to not just land a single story but become a reliable, repeated source for a constantly harried reporter?

In this highly visual presentation, designed as a 40-minute keynote with interactive breakout and workshop opportunities, Jason Mudd vividly illustrates a day in the life of a journalist and offers tips for pitching the right way. He spells out 10 top elements of news and insights on fleshing out multiple pitch-able angles of a singular idea. That’s critical because compelling stories are anything but one-pitch-fits-all. He knows that pitches must be carefully tailored to not only the particular publication or program, but also to its intended section/segment; to the reporter or editor’s signature style; and most importantly, to each media outlet’s unique audience.

Mudd also explains the importance of the consistent non-pitch, the practice of becoming a reliable source for journalists even when assisting with a story has zero immediately tangible benefit to their clients. It’s about lending insights, value and contacts without expecting anything in return simply to build good will – Yet, it’s a relationship-building investment that ultimately will pay huge dividends. A reporter to trusts you and sees you as a consistent go-to will do just that – Go to you for story sources and ideas over and over again, creating a well of opportunity for your company or PR firm and its clients.