Jason Tennenhouse

Ideation Applied to the Beginning, Middle, and End of the Startup Journey

Jason Tennenhouse once worked as the head concept artist for the third largest toy company in the US, at times developing over 250 new concepts a day. During this time, he learned and used multiple techniques for developing a depth and breadth of ideas, and developed methods to manage so many concepts and move the right ones forward effectively.

The years following as a freelancer taught him that these same techniques could not only be used for all sorts of product concepts, but for graphics, user-interfaces, spaces, and visual communications of all types.

After becoming a serial entrepreneur, he learned these creative ways of thinking are just as useful when applied to a company itself in the form of strategy, and used throughout the startup journey of turning an idea into a company and providing value to customers. We will take a look at creative approaches to marketing, customer definition, product-market fit, fundraising, and exits.

This course will specifically convey the following techniques:

• How to teach creative-thinking even to those who don’t think they can
• How to brainstorm more effectively for those with some experience
• A handful of specific methods both learned and created to increase efficacy