Jon Picoult
About Jon Picoult
“Jon Picoult has been a cornerstone of our leadership development programs and one of our most highly rated and highly respected speakers. He does his homework to ensure he knows the audience and tailors the content to be fully relevant and insightful. The breadth and depth of the knowledge, perspective, and insight he brings has been invaluable to our leaders. Jon is an impressive, inspiring, and engaging presenter... a true professional in every sense of the word.”
Speech topics
From Impressed To Obsessed: The Art & Science Of A Great Customer Experience
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the intriguing premise behind this keynote, and it will fundamentally change how you think about creating a successful, beloved business.
Jon Picoult explains why building customer loyalty requires not just satisfying customers, but impressing them – forging indelible memories that drive repurchase and referral behavior that is the lifeblood of any thriving business. With fascinating case studies and engaging stories, Jon shares key elements of his "12 Principle" framework – science-based strategies that legendary companies use to create truly impressive brand experiences -- the kind that turn more sales prospects into customers, and more customers into lifelong fans.
Whether you serve external or internal customers, you’ll emerge from this program with specific, actionable ideas for turning your organization’s customer experience into its greatest competitive advantage.
Speaking videos
Books by Jon Picoult
“From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans” (2021)
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with―not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions―thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer.
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