Judson Vaughn

Great cooks have been writing recipes for thousands of years. So just about everybody who can read, can cook. Vaughn reasoned that so many people have been subjected to so many horribly boring presentations, because no one had ever created a precise, reliable, easy to follow recipe for presentations. So after years of watching great (and not so great) trial lawyers making presentations to judges and jurors, Vaughn created a recipe. There are two decision-making systems within human brains: Our blindingly-fast, illogical, emotional, limbic system – our Fast Brain; and our much slower, logical, cerebral cortex (and associated brain structures) – our thinking, calculating, Slow Brain. Vaughn’s Recipe has two principal components, each containing four elements: 1) The Four Essential Ingredients are Theme, Semaphore, Metaphor, and Emotional Core; and 2) The Four Openings are the Nod, Robot, Action, and Surprise. Each element within the two components directs the Fast Brain or the Slow Brain of those viewing the presentation. Most people aren’t aware that most of our decisions are made by our illogical, emotional Fast Brains, so presenters spend too much time trying to persuade people’s Slow Brains, which makes presentations boring and ineffective. Vaughn’s Recipe teaches people how to efficiently engage both decision-making regions of people’s brains which enables anyone to create and deliver dynamic, persuasive, and memorable presentations in any situation.