Kara Swisher
About Kara Swisher
“Always a pleasure to work with All American Speakers! ”
Speech topics
The Weaponization of Social Media
Speaking videos
Books by Kara Swisher
“Burn Book: A Tech Love Story” (2024)
While tech titans bragged they would “move fast and break things,” Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and for Facebook’s Sheryl Sandberg to once say: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’” Burn Book is part memoir, part history and, most of all, a necessary recounting of tech’s most powerful players. This is the inside story we’ve all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world. While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in the emerging field of tech. She was among the first to recognize the potential of the internet, accurately predicting that “everything that could be digitized, would be digitized.” She went on to work for The Wall Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD conference, as well as pioneering online tech sites. It’s only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, and Mark Zuckerberg are just a few who Swisher made sweat—figuratively and, in one famous case, literally. Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.
“There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future” (2004)
“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, ‘There must be a pony in here somewhere!’” —From the Prologue If you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next. It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess...It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.” For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.” To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame. More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future. “Swisher narrates human foible and brilliance, a train-wreck tale brightened by plenty of personality—including her own, sparkling through in laugh-out-loud observations on almost every page.” —Boston Globe “Swisher displays a finely honed hogwash detector and maps AOL’s inevitable fall with the perfect amount of cynicism and whimsy.” —Newsday “Swisher delivers a readable account of the gigantic merger and why it didn’t work. She mixes in distinctive humor with hard-core reporting to expose a monumental exercise in ineptness.”—Dallas Morning News “[Readers] will be entertained by Swisher’s barbed wit and carried along by her expertly constructed narrative.” —Forbes.com “Swisher moves her narrative along swiftly and adopts a pleasingly irreverent tone...Better yet, Swisher diligently reconstructs the optimism with which many Time Warner officials (including Ted Turner) greeted the merger. The merger was not a total loss...Swisher has produced an enjoyable book about it.” —Washington Post “Swisher explains in her excellent new book why the merger turned out to be a rotten egg...Pony is a wickedly funny, insider-y tale...Swisher deftly paints the characters of the top executives, then exposes all the bickering and backstabbing.” —San Francisco Weekly “Swisher has a wicked sense of humor and a keen eye for human foibles and folly.” —Chicago Sun-Times “[An] entertaining and sharply written analysis of the fateful AOL Time Warner merger.” —Variety.com
“aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web” (1998)
With over 15 million subscribers, AOL is the biggest online company in the world. Kara Swisher, who covered AOL for The Washington Post, is the first journalist to have been granted access to AOL's Virginia headquarters, and broke news about the company's dealings with Bill Gates and Paul Allen, the Christian Right, and the recent merger with Netscape. aol.com is the inside story about the birth of a new medium and the enterprising innovators who are creating it. The first inside account of how America Online outsmarted the competition and became the world's biggest online company, AOL.COM captures the secrets of the company's success and breaks news about the company's dealings with Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right.
At a glanceKara Swisher
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