Kevin Kelly

Most sales training focuses on techniques.

But after working across 30+ countries and decades in business, I’ve found something more fundamental:

Sales is human behaviour in action.

The keynote explores ten universal truths that explain why people behave the way they do in business conversations.

For example:

• Why buyers defend their identity • Why people resist being told what to think • Why attention is the rarest currency in business • Why pain creates urgency but hope creates decisions • Why stories influence more than data

Each insight is illustrated through real stories from my career and travels — from boardrooms to unexpected encounters around the world — and then translated into practical tools sales teams can apply immediately.

It works particularly well for:

• Sales Kickoffs • Leadership Conferences • Commercial Strategy Events • Global Sales Meetings