Kyra Reed

Marketers have been using demographic and psychographic data to identify and communicate with their target markets since the 1960s. It has been an effective method for shaping massaging and selling products...until the advent of social media. Social media requires ongoing connection and conversation to succeed and that is nearly impossible to create with the data most marketers have at hand. This (workshop, session, talk, etc.) will introduce you to a new methodology for determining how to understand your customer on an emotional level. You will learn: 1. How to inspire conversation, not just commentary. 2. How to engage your community over the long term, and get them invested in the success of your brand or product. 3. How to make every piece of content count.