Lior Arussy
About Lior Arussy
“ Lior was the BEST presenter in 2019!! Thank you. ”
Speech topics
The One and Only – The Gen AI-Empowered Customer
Over the past two decades, digital transformation has profoundly redefined customer expectations, roles, responsibilities, and, most significantly, the very concept of customer value. In the realm of business, value creation can be categorized into two fundamental approaches: one driven by inspiration, the other born of desperation. The former involves the creation of remarkable value, leading to the accrual of profit margins, while the latter is characterized by a mere following of established trends.
The emergence of Artificial Intelligence (AI) has catapulted customers to a new pinnacle of empowerment. Customers are now not only consumers but creators and the embodiment of brand identity. This transformative role has restructured the future engagement model, compelling organizations to revisit their value creation and delivery strategies within the context of redefining customer relationships.
In this presentation, we embark on a journey that covers four crucial dimensions:
The Evolution of Customer Value: We will trace the evolution of customer value from the agrarian era to the Gen AI era, highlighting the profound shifts that have occurred along the way.
The New Customer Personality – The One and Only: We delve into the concept of the "One and Only" customer, who, in the age of Gen AI, demands an entirely new level of co-created engagement.
Engaging with the One and Only Customer: We will explore innovative strategies for engaging with this empowered customer, reimagining customer interactions in a manner that resonates with their distinct individuality.
Inspiring and Creating Relevant Value: We'll provide insights into methodologies for inspiring the One and Only customer and delivering value that is not just meaningful but also profitable.
This presentation aims to illuminate the profound impact of Gen AI on the customer mindset. Through real-life examples, we will illustrate the challenges and opportunities presented by this evolving landscape. The audience is encouraged to adapt their practices, embracing change to meet the demands of this new breed of customers, who expect nothing less than future-ready, profitable value in their brand experiences.
Speaking videos
Media coverage
3 Keys To Destroying The Competition - Business Insider
The key to dominating any industry is knowing exactly who your customer is, says Lior Arussy in his book, Exceptionalize It! As the founder of customer research ...
The Experience: How to Wow Your Customers and Create a ...
Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m. Hardcover, 128 pages. Published January ...
Books by Lior Arussy
“Dare to Author!: Take Charge of the Narrative of Your Life” (2024)
Dare to Author!: Take Charge of the Narrative of Your Life
“Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future” (2018)
One of the world’s leading authorities on customer-centric business transformation, Lior Arussy—founder and CEO of the global consulting firm Strativity Group—offers “a revolutionary, yet pragmatic guide to not only managing change, but driving and thriving in a world of cataclysmic explosions of information and technology” (Joseph Michelli, #1 New York Times bestselling author of Leading the Starbucks Way).The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity.In Next Is Now, “Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.” (Denise Lee Yohn, author of What Great Brands Do). He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down.Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arussy shares his five-step Future Ready Impact program, guiding change-impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, “For anyone interested in building a thriving business, Lior Arussy’s insights provide actionable steps to integrate into your plans for achieving success.”
“Exceptionalize It!” (2012)
“Customer Experience Strategy - The Complete Guide From Innovation to Execution” (2010)
“Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers” (2008)
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