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Lior Arussy - Customer Experience Strategy & Management Expert and Author

Lior Arussy

Profile updated June 27, 2025
LocationTravels from New York, NY, USA
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$10,000 - $20,000
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About Lior Arussy

Lior was the BEST presenter in 2019!! Thank you.

Sharon Johnson, Nationwide Mutual Insurance Company
Zack Kass
Eric Boles
Daymond John
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Strategic Opportunities Assessment (Web-Based Program)

While crisis provides threats to established business models, it gives rise to new opportunities. This 120-minute session is designed to assess the emerging opportunities and chart a new path forward in experimenting with those new opportunities leveraging the organization’s strengths.

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Media coverage

3 Keys To Destroying The Competition - Business Insider

The key to dominating any industry is knowing exactly who your customer is, says Lior Arussy in his book, Exceptionalize It! As the founder of customer research ...

The Experience: How to Wow Your Customers and Create a ...

Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m. Hardcover, 128 pages. Published January ...

Books by Lior Arussy

Dare to Author!: Take Charge of the Narrative of Your Life - Book by Lior Arussy

Dare to Author!: Take Charge of the Narrative of Your Life” (2024)

Dare to Author!: Take Charge of the Narrative of Your Life

Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future - Book by Lior Arussy

Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future” (2018)

One of the world’s leading authorities on customer-centric business transformation, Lior Arussy—founder and CEO of the global consulting firm Strativity Group—offers “a revolutionary, yet pragmatic guide to not only managing change, but driving and thriving in a world of cataclysmic explosions of information and technology” (Joseph Michelli, #1 New York Times bestselling author of Leading the Starbucks Way).The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity.In Next Is Now, “Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.” (Denise Lee Yohn, author of What Great Brands Do). He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down.Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arussy shares his five-step Future Ready Impact program, guiding change-impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, “For anyone interested in building a thriving business, Lior Arussy’s insights provide actionable steps to integrate into your plans for achieving success.”

Exceptionalize It! - Book by Lior Arussy

Exceptionalize It!” (2012)

Customer Experience Strategy - The Complete Guide From Innovation to Execution - Book by Lior Arussy

Customer Experience Strategy - The Complete Guide From Innovation to Execution” (2010)

Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers - Book by Lior Arussy

Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers” (2008)

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