Martin Newman
About Martin Newman
Speech topics
Putting Customers at the Core: Strategies for a Customer-Centric Business
Learn how to reorient your business strategies around the needs and preferences of your customers. My keynotes highlight the importance of customer-centricity in building loyalty and driving growth."
Speaking videos
Books by Martin Newman
“The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability” (2021)
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
“100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World” (2018)
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
At a glanceMartin Newman
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