Matt Hicks

Beyond all of the talk about connections, Likes and followers, the real story of social media is a human one. Unlike other technology before it, Facebook and other social networks run on emotion, compassion, jealously and empathy: Local communities banding together to help survivors of fires or floods, adopted children finding their birth parents after decades apart or long-time friends splitting after a terse online exchange. With 100 billion friendships made on Facebook, we're living both the highs and lows of our lives through social media. In this talk, Matt will share the lessons we can learn from the inspirational and sometime tragic stories unfolding on Facebook and how understanding those lessons can help you communicate more effectively through social media.