Matt Rush

Regardless of the industry you exist in, when we tell people what we do we might as well be from a foreign country even though we might live right down the street. They don’t know who we are, where we’re from or why we do what we do. When they do meet one of us they usually look at us with curious bewilderment and ask questions that we feel are as ridiculous as asking a farm boy from New Mexico if he is from Mexico. In these current times, the disconnect between the American supplier and the average American consumer could make the Grand Canyon look like an irrigation ditch. The most important question is where did the disconnect come from and how do we fix it?