Michael Slaby

What made the Obama for America organization so effective and groundbreaking? Based on his experience in the ’08 and ’12 campaigns, Slaby discusses organizational strategy and culture. He focuses on the progression of how values drive mission, how mission drives strategy, and how strategy drives tactics. How did digital technology really lead to victory for Obama? Slaby breaks down some of the mythology around the role of social media and data in each campaign, and explores how organizations of all shapes and sizes can utilize similar approaches to achieve success—however defined.