Mike Berland
About Mike Berland
Speech topics
This Can Be Measured—And That Matters
Metrics in marketing matter. But for too long, the adage that “half my ad/marketing investment is working—I just don’t know which half” has rung true. With the onslaught of big data, information abounds. For many, making sense of it—making it knowable—remains elusive.
Starting from the Newtonian definition of momentum, Mike Berland and the Decode_M team have developed an algorithm—rooted in statistical and machine learning methods from Natural Language Processing, entity recognition and trend analysis—that quantifies cultural momentum. They call it the MFactor. The MFactor can measure the cultural momentum of any entity—business, brand, person, movement, trend, news item and more. It solves the challenges marketers have long wrestled with. With momentum insights in hand, teams can make smarter decisions and investments. They can better assess when to go deeper, and when to retreat. Now that’s a data point to leverage.
Audience / Best for:
- Data miners
- Marketers
- Brand Ambassadors
Speaking videos
Books by Mike Berland
“Maximum Momentum” (2020)
Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water? What is the secret to momentum? Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.
At a glanceMike Berland
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