Mike McCurry

The game has changed. Gone are the days when provocative newspaper ads and great television spots meant the difference between being elected and looking for a new job after Election Day. Now more than ever, political and public affairs campaigns rely on a full-fledged media mix that involves traditional media and online organizing, blogs and other new media technologies to make the difference in swaying public opinion. A veteran who has cut his teeth on public affairs campaigns for the last three decades, McCurry looks at the use of technology in affecting politics and diplomacy, discussing what trends will rule our digital future.