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Peter DeNucci - Safety Culture Expert, Retired U.S. Airways Captain, President of Apollo Publishing, Inc. & Author of “Creating the Just and Safe Culture”

Peter DeNucci

Profile updated May 19, 2026
LocationTravels from San Diego, CA, USA
$
$100,000 - $200,000
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About Peter DeNucci

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The Just Culture | Safe to Speak Up and how to Structure it

The definition of the Just Culture is one in which the front-line employees are being encouraged to voluntarily report any incident that occurs, even minor ones, that would otherwise have for the inadvertent human error, but reckless behavior and willful violations will not be tolerated. A Just Culture is the foundation of the Safe Culture.

The response from leadership should reflect which category they fall in. System accountability is then investigated to discover if it is fostering human error, and if so, it must be altered. This talk will cover identifying workplace themes of:

  • Human Error – something that just happened and could have happened to anyone of us
  • Unsafe Behavior- they made a bad choice-unknowingly introducing risk into the system
  • Reckless Behavior – knowingly introducing unjustifiable risk into the system

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