Philip Kotler
About Philip Kotler
Speech topics
Chaotics: The Business of Managing & Marketing in The Age of Turbulence
Speaking videos
Media coverage
Pandemic aftermath
"Keep yourself busy." It seems government has virtually lifted lockdown. Many stores and malls are open, even if partially. Still, the rule is don’t go out unless necessary. You can send your driver to do errands: buy grocery, cooked food, medicines, hardware items. Or send him to LBC. If you need to send something urgent, like cooked food or a gift or a greeting, even cash, to a friend or relative, Grab and similar services are readily available. Their rates are reasonable considering the messengers are literally risking their life to serve you. 1. So don’t go out. Believe me you save your life and you save a lot of money. Usually, if you dine out your partner tends to stray into shops like Uniqlo, Zara, Gucci, and worst, Hermes. Zara has made this marketing innovation where one must buy the latest dress or clothing every two weeks because after two weeks it will disappear. 2. Wash hands every time you feel you should wash your hands. 3. Wear a mask because that is now the common courtesy. 4. If you see more than two people, keep your distance. 5. Drink a lot of water and fluids. Not Coke. 6. Take your vitamins and maintenance medicines. 7. Keep yourself busy. Write. Read books and magazines. In print and online. Educate yourself. Clean up your computer disks, your clothes cabinet, your bookcases, your files. 8. Do a little maintenance work like minor carpentry (I finished a book shelf and a wall), electrical and plumbing work. I fixed a small garden. Subscribe to the New York Times, Washington Post, The Economist, Wall Street Journal. Their COVID articles are all free. Plus read medical papers and journals. 9. Create a hobby. I am learning oil painting. In high school, every summer, I used to draw for komiks magazines. But if you want to draw or paint, don’t do carpentry or things like drilling holes. You need a steady pulse and hand in art. 10. Irony of ironies, I want Duterte to extend the lockdown. I want to finish two long delayed books. Meanwhile, the famous marketing guru, Philip Kotler, writing for the Sarasota Institute on April 13, 2020, has identified possible changes in consumer behavior as a result of the global pandemic. He says: When the COVID-19 crisis is over, capitalism will have moved to a new stage. Consumers will be more thoughtful about what they consume and how much they need to consume. Some weaker companies and brands will vanish. Consumers will have to find reliable and satisfying replacement brands. The coronavirus makes us aware of how fragile our health is. We can catch colds easily in crowds. We must stop shaking hands when we meet and greet. We need to eat more healthy food to have a greater resistance to germs and flus. We are shocked by the inadequacy of our health system and its great cost. We need to stay out of the hospital and play safe. The sudden loss of jobs will remain a trauma even after workers get jobs back. They will spend and save their money more carefully. Staying home has led many consumers to become producers of their own food needs. More home cooking, more gardening to grow vegetables and herbs. Less eating out. We place more value on the needs of our family, friends and community. We will use social media to urge our families and friends to choose good and healthy foods and buy more sensible clothing and other goods. We will want brands will spell out their greater purpose and how each is serving the common good. People will become more conscious of the fragility of the planet, of air and water pollution, of water shortages, and other problems. More people will seek to achieve a better balance between work, family and leisure. Many will move from an addiction to materialism to sensing other paths to a good life. They will move to post-consumerism. Capitalism remains the best engine for efficient economic growth. It also can be the best engine for equitable economic growth. It doesn’t change to socialism when we raise taxes on the rich. We have given up on the false economic doctrine that the poor win when the rich get richer. Actually the rich will get richer mainly by leaving more money in the hands of working class families to spend. As the coronavirus crisis shows us, a robust public health system is in the best interest of all – rich and poor alike. It is time to rethink and rewire Capitalism and transform it into a more equitable form – based on democracy and social justice. Either we will learn to share more like Scandinavian countries, or we will become a banana republic. We are all in this together.
Philip Kotler Quotes (Author of Marketing Management)
18 quotes from Philip Kotler: 'Marketing is a race without a finishing line', ' Marketing is not the art of finding clever ways to dispose of what you make. It is the art ...
Philip Kotler (Author of Marketing Management)
About Philip Kotler: Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textb...
Books by Philip Kotler
“Marketing 6.0: The Future is Immersive” (2023)
Marketing 6.0: The Future is Immersive
“My Adventures In Marketing: The Autobiography Of Philip Kotler” (2017)
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority. This limited edition book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the performing arts - concerns about the growing threats to Capitalism and Democracy - proposals for reducing poverty, corruption and income inequality - international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico - life in Chicago, Chautauqua and Longboat Key, Fl. - meeting Nancy and their raising wonderful children and grandchildren - adventures at the University of Chicago, M.I.T., Harvard and Northwestern “There’s only one name in marketing: Phil Kotler. His latest may be his best—a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” - Tom Peters, author of "In Search of Excellence" "What Peter Drucker is to management, Philip Kotler is to marketing. Kotler's ideas are endlessly interesting, relevant, and ahead of the times." - Al Ries, author of "The Fall of Advertising and the Rise of PR" “Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world—and through his writing, he can shape your mind, too.” - Jim Collins, author of "Good to Great"
“Confronting Capitalism: Real Solutions For A Troubled Economic System” (2015)
With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our country’s great economic model, with good reason. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies of all the wealthiest and fastest-growing nations. But does that mean it is perfect as is, and that we would not all benefit from an honest evaluation and reconstruction of the free market system that has shaped our country’s way of economic growth?The truth is, trouble is cracking capitalism’s shiny veneer. In the US, Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. In Confronting Capitalism, business expert Philip Kotler explains 14 major problems undermining capitalism, including:• Persistent and increasing poverty• Automation’s effects on job creation• High debt burdens• Steep environmental costs• Boom-bust economic cycles• And moreBut this landmark book does not stop with merely revealing the problems. It also delivers a heartening message: We can turn things around! Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change, and offers suggestions for returning to a healthier, more sustainable capitalism that works for all.
“Kotler on Marketing: How to Create, Win, and Dominate Markets” (2014)
“Good Works!: Marketing And Corporate Initiatives That Build A Better World-- And The Bottom Line” (2012)
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
At a glancePhilip Kotler
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