R "Ray" Wang

Five years ago, Chief Information Officers (CIOs) were on top of the world. These executives played mission-critical roles in driving multi-million dollar projects that delivered massive change. However, a global recession and the inability of CIOs to deliver on business value have tarnished their status. Today’s CIOs are under pressure to deliver on requests for innovation, cost reduction, connectivity, and a growing demand for business intelligence.

What's required for the leap to Consumer Tech? What I learned from SXSW in 2011

The corporate e-mail server is down, but work doesn’t grind to a halt. Everybody just switches to Gmail, Skype, or BB Chat to get around the inconvenience. For the most part, they’re using these consumer technologies at work already — often because they’re better than anything the IT department can provide.

Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging. Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to enterprise class uses — call it the consumerization of IT in the enterprise. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It’s part of a shift from transactional systems to engagement systems.

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.