Richard Florida
About Richard Florida
“I shared my feedback on Edie/Jasmine the last time around (but in short - they are fantastic). Richard Florida was fascinating. He's applicable to every single event right now.”
Speech topics
The Rise of the Creative Class
Speaking videos
Media coverage
Urbanist Richard Florida on the state of downtown Baltimore
As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.
Urbanist Richard Florida Explores More Than the Creative Class in Detroit
Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.
Richard Florida on the return of the city, “Roaring 2020s” style
American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.
‘Everything is gentrification now’: but Richard Florida isn't sorry
He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.
Richard and Rana Florida: How to bring the economy back to life
The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.
Books by Richard Florida
“The New Urban Crisis - How Our Cities Are Increasing Inequality, Deepening Segregation, And Failing The Middle Class and What We Can Do About It” (2020)
In recent years, the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well, Richard Florida argues in The New Urban Crisis. Florida, one of the first scholars to anticipate this back-to-the-city movement in his groundbreaking The Rise of the Creative Class, demonstrates how the same forces that power the growth of the world's superstar cities also generate their vexing challenges: gentrification, unaffordability, segregation, and inequality. Meanwhile, many more cities still stagnate, and middle-class neighborhoods everywhere are disappearing. Our winner-take-all cities are just one manifestation of a profound crisis in today's urbanized knowledge economy.
“The Rise of the Creative Class--Revisited: Revised and Expanded” (2014)
The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.
“The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work” (2011)
From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.
“Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life” (2009)
In Who's Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy -- and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.
“The Flight of the Creative Class: The New Global Competition for Talent” (2005)
In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The USA once led the world in terms of creative capital. Since 2002, factors like the Bush administration's emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a large disadvantage. With numerous small countries, such as Ireland, New Zealand and Finland, now tapping into the enormous economic value of this class – and doing all in their power to attract these workers and build a robust economy driven by creative capital – how much further behind will USA fall?
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