Riz Khan

The media can be a friend or foe to business - depending on how it is engaged. In many cases, great stories get overlooked, while less engaging issues seem to dominate the airwaves and front pages. Understanding how the media works is a key factor in making sure a business or related issues not only survive but thrive. Having interviewed some of the leading global figures in the business world, Riz Khan has witnessed how managers can commit grave errors that can seriously affect their bottom line. Through examples of how big business has gone wrong - as well as its successes - Khan candidly explores the relationship between the journalist and the interviewee - and how that dynamic can change. It's a valuable insight looking behind the closed doors of the media.