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Rob Roy - Former Navy SEAL & Author of "The Navy SEAL Art of War"; Founder & CEO at Trident Coaching & Consulting

Rob Roy

Profile updated September 10, 2025
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About Rob Roy

Rob was incredible as always and the meetings were fantastic! My team loved hearing his talk and he hung out with everyone at dinner too.

John Koller, HP Inc.
Zack Kass
Eric Boles
Daymond John
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Books by Rob Roy

The Navy Seal Art Of War: Leadership Lessons From The Worlds Most Elite Fighting Force - Book by Rob Roy

The Navy Seal Art Of War: Leadership Lessons From The Worlds Most Elite Fighting Force” (2020)

Anyone can make good decisions when everything is in their favor. But in life, as in war, it’s in chaotic, challenging times that genuine leaders distinguish themselves. As a Navy SEAL Chief Petty Officer, Rob Roy learned this lesson over twenty-five years of combat, in which the difference between life and death was his team’s ability to decode complex environments, take decisive action, and seize opportunities when they presented themselves. In The Navy SEAL Art of War, Roy decodes the leadership lessons of the battlefield for today’s business leaders and individuals: how to make good decisions under pressure, how to utilize and leverage the strengths of others while minimizing the weaknesses of the individual or team, and how to act instead of react, anticipating events despite having minimal information and effectively communicating tasks and priorities. Illustrated with countless stories from the front lines, and featuring unprecedented exercises and drills from the SEALs’ training program, The Navy SEAL Art of War is destined to take its place aside It’s Your Ship as a bestselling business classic.

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