Robert Gordman
About Robert Gordman
Books by Robert Gordman
“Do You Know What You Don't Know? and What it Costs You” (2009)
Every single day businesses and individuals fail because they don't understand the unknown unknowns. This book shows how to get the answers when you don't know the questions to ask. You ll learn the three states of knowing and how to avoid the trap of the unknown unknowns by asking the right people the right questions, while feeling clever, competent, and managerial. You'll discover ways to focus your energy to figure out what you don' t know by digging deeper into pertinent facts and numbers and techniques to determine what s critical to your personal success and the success of your business. In these uncertain economic times, you'll learn what happens when boards of directors and CEOs don't know what they don't know about their companies.
“Secrets of the $uper $weet $pot” (2007)
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
“The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got” (2006)
For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer, Gordman shares the same insights and strategies he has used to help dozens of companies---companies whose sales range from $10 million to $80 billion---achieve sustained, profitable growth. The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don t have---the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year. The Must-Have Customer describes how to assess your company s position in the marketplace and carve out a defensible sweet spot against your competitors. You ll find out how to recognize your must-have customers rules for doing business and why some of your satisfied customers are former customers waiting to happen. You ll also learn how to identify your must-have employees and how they can improve the way you do business with your must-have customers. You ll learn how to create a ready-to-go strategic plan, and how to increase sales and profits by improving the effectiveness of your company s advertising.
At a glanceRobert Gordman
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