Robert "Bob" Safian

Modern business is pure chaos. To succeed in an environment of constant change requires a whole new approach. Only those organizations and individuals that embrace uncertainty and seek opportunity in disruption will be poised to thrive.

How do we recalibrate our assumptions? Our business models? Our careers? The vast bulk of our institutions — educational, corporate, political— are not built for flux. While many leaders talk about emphasizing agility, there is still an incomplete understanding of what that really means.

In a talk that draws on the research for his highly-anticipated forthcoming book, Robert Safian—who coined the phrase Generation Flux—delves deep inside cultures from Nike to Starbucks, Airbnb to Warby Parker. He shares examples of Flux Leaders at all levels who are reinventing business, connecting the diverse perspectives of big-brand CEOs, upstart entrepreneurs, and the creative thinkers who power today’s innovation economy.

In the process, Safian presents a compelling framework for re-imagining the status quo. He offers a narrative that is incredibly illuminating and entertaining, one that business audiences have fallen in love with again and again..