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Scott McKain - Entrepreneur, Customer Experience Expert & Best-Selling Business Author

Scott McKain

Profile updated May 20, 2025
LocationTravels from Las Vegas, NV, USA
$
$30,000 - $50,000
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About Scott McKain

Michele Linton, Cornerstone
Zack Kass
Eric Boles
Daymond John
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Speech topics

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Create Distinction: What To Do When "Great" Isn't Good Enough to Grow Your Business

"The most important question we must confront is: “WHY would we get chosen instead of our competition?”

In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.

Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech — and execute the strategies.

Your outcome will be an audience prepared to drive business growth by creating distinction — personally and professionally.

Key Audience Takeaways:

  • The ability to avoid the mistakes of commoditization
  • Improved results from learning the specific steps to create distinction
  • Improved appreciation of the importance of personal responsibility in organizational growth
  • Expanded skills and thinking on the important issue of innovation
  • Enhanced clarity about goals and organizational direction
  • Knowledge of communication approaches that transcend generational differences
  • Discovery of the specific steps required to deliver superior experiences for customers"

Speaking videos

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Books by Scott McKain

Iconic: How Organizations And Leaders Attain, Sustain, And Regain The Highest Level Of Distinction - Book by Scott McKain

Iconic: How Organizations And Leaders Attain, Sustain, And Regain The Highest Level Of Distinction” (2018)

Iconic: How Organizations And Leaders Attain, Sustain, And Regain The Highest Level Of Distinction

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience - Book by Scott McKain

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience” (2014)

Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success. These are the 7 Tenets of Taxi Terry: Set high expectations--then, exceed them! Delivering what helps the customer . . . helps you. Customers are people--so, personalize the experience. Think logically--then act creatively and consistently. Make the customer the star of your show! Help your customers to come back for more. Creating joy for your customer will make your work--and life--more joyful! If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins. 7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go. PRAISE FOR 7 TENETS OF TAXI TERRY: "Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more." -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates "McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition." -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People "McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons." -- Randy G. Pennington, author of the award-winning bestseller Make Change Work "This book is another masterpiece from the brilliant business mind of Scott McKain." -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach "I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience." -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business - Book by Scott McKain

Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business” (2013)

What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave - Book by Scott McKain

What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave” (2006)

All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers - Book by Scott McKain

All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers” (2002)

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