Managers often assume that high health care costs result from insatiable demand for care or from an entitlement mentality. That view rests on the fallacy that people want more treatment. What they want is more health. It is the exception, not the norm, to want more invasive procedures, more tests, more time in hospital gowns, longer hospital stays or more time at a clinic. Health care treatment is a burden patients bear in the quest for better health. The biggest impediment to employees’ improved health is the failure to address their unmet health needs. Employees’ health needs differ meaningfully, by company, by region, by type of work. Scott Wallace uses the results of his proprietary Experience Group™ model to identify and understand the unmet needs that drive employees’ poor health and reviews case studies of companies implementing new benefit designs to address those unmet needs.

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