Stacey Shulman

The Internet of Things is a huge wave on our horizon, expected to bring 20-100 billion connected devices our way within the next 5 years. The trend is happening in all aspects of our lives – in our transportation systems, in our electric grid, in our factories, and in retail. The Internet of Retail Things will have a profound effect on everything from customer shopping experiences to inventory management to brand engagement. EVERYTHING in the store will become sensor-aware, with the ability to interpret data and make decisions. Hardware, software and analytics tools will combine to make this possible. Retailers using RFID for inventory tracking have had a very small taste of this capability. This session will investigate the Internet of Retail Things and explain why CMOs must harness this powerful wave to deliver the personalized experiences shoppers crave.