Steve Rubel

Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

The way that media consumption is changing today presents an “even bigger disruption to our practice than social media,” Steve Rubel, chief content strategist, Edelman, said at the 2013 Digital Impact Conference during his lunchtime keynote, “The Content Imperative.”

Edelman has named Steve Rubel chief content strategist, effective immediately. In the newly created position, Rubel, currently executive vice president of global insights and strategy, will be responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.