Terry O'Reilly

“Once Upon an Island” (2018)

Neil Logan, recently graduated equine veterinarian, always felt he’d know when he found the man he wanted to spend the rest of his life with. Unfortunately, though Neil cares deeply for him, his college roommate Jordan is not that man. Neil takes a summer position far from home, foolishly thinking time and distance will cool Jordan’s feelings for him, and they can both move on.Neil’s job is on an island attractive to tourists. There, horses are the sole mode of transportation, and Rolf Gundersen is the head farrier. Neil is immediately attracted to the handsome, mature man, and starts to believe Rolf might be the one for him. Frustratingly, despite Neil’s best efforts, Rolf seems determined to avoid him.When Neil discovers the reason for Rolf’s aloofness, he’s able to forge a relationship with the farrier. Can Rolf and Neil find happiness in their newfound love, or will Jordan continue to be a factor in Neil’s life, possibly undermining Neil’s efforts to win Rolf over?

“This I Know: Marketing Lessons from Under the Influence” (2017)

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.      Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

“The Age of Persuasion: How Marketing Ate Our Culture” (2011)

“Age of Propaganda: The Everyday Use and Abuse of Persuasion” (2001)

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.