Ty Montague

Stories live in the hearts of us all and should be at the core of every business. And according to Ty Montague, the responsibility of sharing – and acting – the story starts at the top and extends throughout the entire company; brand building is no longer just the job of the marketing team. Montague examines how to quantify the impact of story, and explores the process and framework for applying story inside business. Using tangible examples from startups like Grind, to big companies like Target, JetBlue and Google, he shows how companies of all sizes are combining story and action to succeed and grow.