Uri Gneezy

Businesses are increasingly applying insights from behavioral economics in a wide range of areas including product pricing, marketing strategies, incentives and shaping consumer behavior. However, many companies currently lack the knowledge necessary to take advantage of behavioral economics. Understanding the psychological principles affecting the choices and behavior of customers, employees, and other stakeholders can give organizations a competitive advantage. In this talk, employees will learn (1) how insights from behavioral economics can be incorporated into business strategy, (2) how to pinpoint the most important behavioral considerations impacting an organization’s goals, and (3) how to use small-scale business experiments to accurately measure the effectiveness of behavioral interventions.