Wendi Goldsmith

If brilliant new ideas were easier to promote, many of the world's problems might be solved by now. But the truth is, many technical, financial, and cultural obstacles impede introduction and adoption of novel solutions. Whether pitching innovation inside your organization, working to commercialize new technology, or advancing uptake of proven practices by new users, it helps to understand the forces that hinder progress. Better still, we will take a hard look at strategies to overcome common pitfalls. Innovation fails or succeeds as much within its social system context, as within technical systems.